1 Tap Mobile Games Take Over

The Mobile Tap Apps are Coming!

1 tap mobile games are taking over the App Store and Google Play.  From Flappy Birds to Timberman, 1 tap games are becoming increasingly popular in the casual mobile market.  What is a 1 tap game?  These are games require the player only to tap the screen to play the game.

With gameplay this simple how are these games becoming so popular?  A design tool called juice.  Juice has had a lot of different names over the years, including quality, fluff, feel, and polish.  What it means is the extra artistic pieces and “oomph” placed on top of a game.  Pieces such as particle and sound effects, exaggerated animations, and additional art that is not technically required for basic gameplay.  There’s a great lecture by Martin Jonasson and Petri Purho that gives a definition of juice as well as shows how it can improve a simple game.  You can (and should) give it a watch, you can find it here.

kongregate revenue user acquisition monetisation mobile

AdVenture Capitalist by Kongregate

That’s not to say these games are skating by on juice alone.  Another key element to 1 tap games is they’re exceptionally easy to pick up and learn.  Typically the tutorial for a 1 tap game is no longer than a sentence, only a few words in most cases.  “Tap to Play” being the repeated mantra.  This reinforces the idea that being able to pick up a game and play in under five seconds is a key feature.

addicting addictive endless tapper art style mobile

Make More on Apple iOS AppStorea and Android Google PlayStore

I’m excited to say we’ve built a game that meets these 1 tap guidelines.  We have a single line instruction to play, and loaded in tons of juice.  I look forward to showing exactly how much you can do with a single tap.

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