The Mobile Tap Apps are Coming!
1 tap mobile games are taking over the App Store and Google Play. From Flappy Birds to Timberman, 1 tap games are becoming increasingly popular in the casual mobile market. What is a 1 tap game? These are games require the player only to tap the screen to play the game.
With gameplay this simple how are these games becoming so popular? A design tool called juice. Juice has had a lot of different names over the years, including quality, fluff, feel, and polish. What it means is the extra artistic pieces and “oomph” placed on top of a game. Pieces such as particle and sound effects, exaggerated animations, and additional art that is not technically required for basic gameplay. There’s a great lecture by Martin Jonasson and Petri Purho that gives a definition of juice as well as shows how it can improve a simple game. You can (and should) give it a watch, you can find it here.
That’s not to say these games are skating by on juice alone. Another key element to 1 tap games is they’re exceptionally easy to pick up and learn. Typically the tutorial for a 1 tap game is no longer than a sentence, only a few words in most cases. “Tap to Play” being the repeated mantra. This reinforces the idea that being able to pick up a game and play in under five seconds is a key feature.
I’m excited to say we’ve built a game that meets these 1 tap guidelines. We have a single line instruction to play, and loaded in tons of juice. I look forward to showing exactly how much you can do with a single tap.