Case study

Candy Town

A revamp project bringing a classic gameplay model in-line with competitors with polished art and engaging mechanics.

Features

Chain Reaction
Pop as few a times as possible to get the maximum explosive effect! Players are rewarded for their tactical foresight with high scores and tons of levels to master.

Casual concepting
Redesigning the art to showcase the existing and newly integrated gameplay to appeal to the casual audience, the team designed and crafted everything from the UX to a spellbinding main character.

Free-to-pop
We designed and integrated an effective, single currency free-to-play monetisation strategy which complimented the casual puzzle game efficiently with fair but lucrative economy.

Speedrunner
From proof of concept to post prod, all work was completed in under 4 weeks and within the moderate budget, finishing up with a very happy client.

Creative choices
Our concept artists worked within the brief, as well as flexing their broad experience to match the game with appealing visuals. Working closely with the client, the team created iterations at a fast-pace to keep in line with delivery deadlines.

Videos

Youtube video

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Vimeo video

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  • Vimeo video

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Outcome

The work carried out brought the game up to the AAA mobile game standard, allowing it to be competitive within such a high production value marketplace.

Character, UI, and overall look and feel work polished the game’s aesthetics. Balancing, game design and economy integration produced a more engaging experience with better revenue on ad placements.

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