Case study

Team Bike Challenge

A non-profit organisation gamification application, from GDD to live, with custom CRM, achievements and PVP, all for the good of the environment!


It’s now easy, being green
The San Francisco Bay area teams are more than happy to compete for the glory and the good of our green globe! The Team Bike Challenge app allows entrants to track their progress, challenge other teams and maximize their chances of cycling to the top!

Two wheels are better than four
Members can use the app to take part in the events held by Team Bike Challenge every year for over two decades, in the Bay Area! Register and take part in the Bike To Work event for your chance to win top prizes and stay in the loop with great events in the local community.

Cross-fit? Cross platform!
The application can be used on iOS, GooglePlay and on the web, allowing teams to update their progress on the fly as well as check out their rivals and use the customized in-built CRM system for any feedback or issues they may have.

Free wheeling art
Aerodynamic UX, graphics and branding work was carried out, showing off the beautiful initiatives of the non-profit organisation whilst streamlining the look and feel of the application in a classic and accessible way.

Kick it into fifth gear
The app has a mountain of achievements for individuals and teams to conquer, adding retention and clan-action that keep the wheels skidding! The gamification applied partners perfectly giving competitors a clever, cycling companion.

Save the stats
Users can sign into their account with either their email, their Facebook
or Google+ account or their Strava account to keep their rides up-to-date! Cyclists can check out the leaderboards to see where they are in the running, every time they check into the app!


Team Bike Challenge Competition

  • Team Bike Challenge Competition


Another year, another Team Bike Challenge competition in the bag. After working with Silicon Valley Bicycle Coalition for over 2 years, we are constantly bringing new ideas and innovations to them to streamline and maximise the features of the app.

Whilst using our expertise in design, we also actively engaged with the clients community to gauge overall feedback and desires for future development. By handling the clients customer relationship management, it allowed the client to focus on the marketing and overall running of the competition whilst giving us the opportunity to help shape the growth and retention for the future.

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